Cholula® is unlike any other hot sauce. Our unique blend of peppers and spices deliver a robust flavor without a lingering heat and our versatility goes far beyond the everyday condiment.

Characterized by the unmistakable wooden lid and the yellow label, the tradition of the Mexican homeland can be recognized in every bottle of Cholula®. Until now, Cholula® is still produced in Jalisco, Mexico under the highest quality standards.

Splash some on a burger, slather on grilled corn, mix some in a stew or even pour over popcorn.

Uncap Real Flavor™ anywhere, anytime on anything.

Even more facts

We are a brand with a proud Mexican heritage. To honor our roots, Cholula® Hot Sauce was named after a 2,500-year-old city in Mexico, the oldest inhabited city in North America.

We’ve heard several interesting takes but it’s Choe-loo-la.

In 1912, Wilbur Scoville developed a scale to measure peppery punch. Cholula® delivers an enjoyable 1,000 Scoville units. For comparison, bell peppers range between 0-100 while habaneros fall between 200,000-300,000.



Clear space in your cabinet because Cholula® Hot Sauce does not need to be kept cool. Cholula® Hot Sauce is best used within the first six months after opening.

Cholula® has taken every step to ensure that the bottle and all of its elements are recyclable. It is important to note that for the cap, the components do need to be separated from each other in order to recycle properly. Once the plastic cap is removed from the wooden top, the liner must also be removed so the polymer cap can be recycled appropriately. Once separated from other remains, reclaimed wood can be easily crushed to build boards fully useful for building furniture and interior particleboard, at affordable prices for consumers.

There are many other creative ways to recycle the Cholula bottle which include vases, pencil holders, wind chimes, soap dispenser, tiny pet water bowl, or a cap charm bracelet. We love to hear from our consumers on interesting ways the bottle and cap are reused.

Our Cholula® Hot Sauce is a genuine Mexican.

It is still produced to the highest quality standards in Jalisco, Mexico.